Built into every plan
Registration and turnout goals are part of the campaigns we run from day one, not an afterthought we get to if there is time.
Civic Engagement
Democracy works better when more people show up.
ReDEFINE Politics is here to win campaigns. Underneath that is a simpler belief. The system works best when the people it governs take part in it. So part of what we do is never billed to a client. It is the reason the rest of the work matters.
The people most affected by politics are too often the least represented in it. Young voters, working families, and communities that get written off between elections. We work to change who shows up, because turnout is not a fixed number. It is a choice we can help more people make.
What we work toward
More people, in the process.
Four goals run through everything we touch, on the campaigns we run and the communities we work in.
01
Voter registration
We register eligible voters wherever we work, and we make sure the people we reach know they are on the rolls before a deadline catches them. Getting registered is the first door, and we try to leave it open for as many people as we can.
02
Year-round engagement
An election is one day. We help people stay connected to the decisions that shape their lives in the long months between, so showing up in November becomes a habit instead of a scramble. Engaged voters are the ones who keep voting.
03
Turnout
Plans, reminders, and plain answers about where and how to vote. The mechanics of getting a real ballot cast, aimed especially at first-time and infrequent voters who too often fall through the cracks of a normal campaign.
04
Political efficacy
The quietest barrier is the feeling that your vote does not matter. We counter it with clear information and real proof that participation changes outcomes, with a focus on young people and communities that have been told, in a hundred small ways, to sit this one out.
Who we focus on
The people the process tends to skip.
Low turnout is rarely about apathy. More often it is about who gets asked. The voters campaigns chase are the ones who already vote. We try to widen that circle on purpose.
- Young and first-time voters. The earlier someone casts a ballot, the more likely they are to keep voting for the rest of their life.
- Disenfranchised and overlooked communities. Where turnout is low, it is usually because no one bothered to ask, not because people do not care.
- Nonpartisan causes and civic groups. We help registration drives, issue campaigns, and community organizations reach more people with less guesswork.
How this shows up
It is built into the work, not bolted on.
Plain-language guidance
Voter guides and explainers that tell people what is on their ballot and how to vote, in clear terms and without spin.
Pro bono and partnership
We give time to nonpartisan registration and turnout efforts in the communities where we work, because those efforts lift everyone.
Data used responsibly
The same targeting that wins races can find the unregistered and the overlooked. We use it to bring people in, not to shut them out.
Working on registration or turnout?
If your campaign, committee, or community group wants more people in the process, we should talk.
Get in touch